Tesco Stores (Malaysia) Sdn Bhd, Nestlé (Malaysia) Berhad and Tetra Pak (Malaysia) Sdn Bhd’s ‘Protect the Rainforest’ campaign came to a successful close when the trio handed over a cheque worth RM 34,290to the Malaysian Nature Society (MNS) to assist in their on-going efforts to protect the Belum-Temengor Rainforest.
In total 240,005 beverage packets weighing 3,429 kilograms were collected for recycling through this campaign. For every kilogram collected, Tesco, Nestlé and Tetra Pak contributed RM 10 (collectively) to be donated to the MNS.
The beverage packet recycling campaign, held in October, was aimed at enhancing the awareness among the Malaysian public about the importance of preserving our natural rainforest, specifically the Belum-Temengor Rainforest and at the same time increase the awareness of beverage packet recycling.
Present to hand over the cheque to Mr. Andrew Sebastian, Head of Communications of MNS, were En. Azlam Shah Alias, Government Relations and Legal Affairs Director, Tesco Malaysia, Mr Teo Heng Keat, Business Unit Manager, NestléLiquid Drinks and Ms Terrynz Tan, Communications and Environment Director, Tetra Pak (Malaysia) Sdn Bhd (see pic below).
According to Sebastian, the Belum-Temengor rainforest is a hilly mountainous region straddling the Main Range of Peninsular Malaysia. It is currently the largest tract of unprotected natural forest that is rich in bio-diversity. It is also home to some of Asia’s most treasured flora and fauna such as the magnificent hornbill, the Malayan tiger and the Sumatran rhinoceros. Although the Royal Belum State Park is legally protected, illegal wildlife hunting and logging threatens its existence and its occupants, be it plants or animals. He stressed that educational, awareness and proactive measures remain MNS’ priority to ensure the Belum-Temengor Rainforest is well protected.
Echoing his sentiments, Tan of Tetra Pak said, “Every little thing we do for the
sake of our environment can go a long way. The environment is an integral part of our core business operation, and in line with our motto, “PROTECTS WHAT’S GOOD”™, this collaboration is an extension of our commitment towards preserving the environment. That is why we ensure that materials utilised to create our Tetra Pak packets are sourced from well-managed and certified forests. We are pleased to be able to collaborate with Tesco Stores and Nestlé Malaysia to further our environmental cause,” said Tan.
En Azlam Shah of Tesco Stores Malaysia shared that this campaign has evoked a positive recycling habit among customers. “More customers are starting to consider the environment when they shop and bring in carton boxes, newspapers and plastic bottles for recycling. Tesco has very strong green initiatives programmes. We have 8 recycling collection centres today and we plan to build recycling facilities at all our future stores. At stores, we have achieved a total of more than 30 million kg of carton boxes from our daily operations since 2006,” said En Azlam.
As part of the campaign’s initiative to encourage public action, Nestlé Malaysia also organized a redemption programme. Consumers received a packet of MILO UHT 250ml in return for every 10 Nestlé beverage packets they brought in for recycling. “This simple redemption programme proved to be success in encouraging the public to recycle their beverage packets. Out of the total beverage packets collected 70% were Nestle branded. We are truly excited by the support shown by the public throughout this campaign and we hope this will encourage a sense of responsibility to adopt recycling as a long term habit,” stressed Teo.
The cheque presentation to MNS took place in SHA Paper Mill Sdn Bhd in Shah Alam, where Mr Lim Eng Lee, General Manager-Operations explained how the used beverage packets undergo a hydropulping process and are then recycled to produce other useful paper products such as box boards, office stationeries, paper bags, paper towels, envelopes, egg trays and many more. Mr. Lim stressed that Tetra Pak packets are 100% recyclable and the fibre recovered from Tetra Pak packets are of high quality.
For more information about Belum-Temengor, please log on to www.mns.org.my
ABOUT TESCO STORES (MALAYSIA) SDN BHD
Tesco Stores (Malaysia) Sdn Bhd is an affiliate of Tesco PLC, headquartered in United Kingdom, is one of the world’s largest international retailers and wherever Tesco operates, Tesco focuses on giving local customers what they want and creating value for customers to earn their lifetime loyalty. Tesco Malaysia commenced operations in May 2002 with the opening of its first hypermarket in Puchong, Selangor. Today, Tesco Malaysia employs approximately 12, 000 employees and operates 35 stores in 2 formats, Hypermarket and Extra. The Tesco Hypermarket format offers customers a complete one stop shopping from fresh food to apparel with more than 60,000 products. The Tesco Extra format serves the needs of small businesses, families and individuals all under one roof by providing a comprehensive range of products and services including bigger pack sizes, special trolleys and checkouts as well as a dedicated business development team to support small business owners with their orders.
Nestlé, the world’s largest food manufacturer and expert in Nutrition, Health and Wellness, with its headquarters in Vevey, Switzerland has over 450 factories spread over 80 countries, employing more than 280,000 people. Nestlé Malaysia has been nourishing Malaysians since 1912 and is committed to satisfying real consumer needs, producing and selling Halal products of the highest consistent quality, reliability and convenience. It brings the ‘Good Food, Good Life’ experience to Malaysians everyday and in every way. Nestlé provides nutrition advice through its Consumer Services Contact Centre at free phone 1-800-88-3433 (Mondays to Fridays, between 9:00 a.m. and 5:00 p.m.), as well as responds to online inquiries through its website at www.Nestlé.com.my
ABOUT TETRA PAK
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™," reflects our vision to make food safe and available, everywhere.